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Programmatic Media Buying 101: Why You Should Add Programmatic Audio To Your Media Plan?

Programmatic Media Buying 101: Why You Should Add Programmatic Audio To Your Media Plan?

Programmatic advertising refers to the buying and selling of digital ad space using special software like DSPs or Ad Networks, built for specifically for digital marketing transactions. It avoids traditional human negotiation and is more efficient, because ad buying in the real world between buyers and sellers can be expensive and unreliable. Programmatic allows for …

Programmatic Media Buying 101: What’s The Difference Between DSPs & Ad Networks

Programmatic Media Buying 101: What’s The Difference Between DSPs & Ad Networks

The current programmatic media buying landscape is really just an extension of the traditional two-party system between advertisers and publishers. If you keep in mind what is being sold, who is selling it and who is buying, it should become a little clearer. So What is the Difference Between DSPs and Ad Networks?  The acronym …

Benefits of Combining Influencer Marketing With Programmatic Media Buying

Benefits of Combining Influencer Marketing With Programmatic Media Buying

Before we could scroll through Amazon’s customer review sections for the truth about products or check out Twitter feeds for trending hashtags that sometimes criticize brands delivering subpar experiences, most consumers relied on more personal offline sources to find the endorsements they needed to influence their final purchase. It’s no wonder why these two worlds …

Programmatic Media Buying 101: What is GDPR (General Data Protection Regulation)? What Does It Mean For Digital Advertising?

Programmatic Media Buying 101: What is GDPR (General Data Protection Regulation)? What Does It Mean For Digital Advertising?

Over the past few months, the GDPR (General Data Protection Regulation) acronym has been thrown around often in the programmatic media industry, as everybody scrambles to define what it means for them and how to apply it.  At least on this side of the ocean, it seems like most digital marketers are still unaware of …

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Programmatic Media Buying 101: Programmatic Creative is the Future for Display Advertising

Digital advertising that includes both high quality creative and relevant messaging is increasingly a high priority for media buyers and marketers.  Advertisers see no reason why creative, rich media, and programmatic should be mutually exclusive –­ it’s the combination that achieves engagement and results with consumers. The combination of programmatic and engaging creative offers a …

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

7 Things Brands Need to Know Before In-Housing Programmatic Media Buying

In 2018, brands and marketers have made it clear that they  want increased control of their programmatic advertising efforts. Digital advertising spend is estimated to overtake offline spend, with programmatic already surpassing direct digital buying. In more advanced markets, the media buying industry is aimed at a programmatic future.   Marketers have grown frustrated with …

Programmatic Media Buying 101: The Difference Between First and Second Price Auctions in RTB

Programmatic Media Buying 101: The Difference Between First and Second Price Auctions in RTB

If you are buying advertising programmatically then you are most likely using either a first or second price auction bidding process.  Most recently there has been more talk of moving towards first price auctions because of the popularity of header bidding.  DSPs (Demand Side Platforms) have traditionally been set up to use second-price auctions and …

Programmatic Media Buying 101: Why Are Marketers Talking About Blockchain Technology?

Programmatic Media Buying 101: Why Are Marketers Talking About Blockchain Technology?

Will Blockchain be the technology that solves the programmatic industry woes, or is it just another buzzword that we need to add to our vernacular in case someone brings it up in a conversation? Either way it helps to know why people are talking about blockchain technology and how it will help or change the …

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