Consumer Persona

MILLENNIAL CONSUMER PERSONA VOTER STUDY

MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

U.S. Audience Insight Study Exposes Lifestyle of Trump and Clinton Voters by Generation

U.S. Audience Insight Study Exposes Lifestyle of Trump and Clinton Voters by Generation

Digilant, today released the results of new audience insight research, US Voter Persona Study: Trump and Clinton 2016 Voters Across 3 Generations.  It reveals important audience insights about the preferences, interests, and behaviors of US voters who support Hillary Clinton and Donald Trump. The study examines the voter audiences across three generations – Millennials, Generation …

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona solution is a new way for advertisers to analyze their consumer data and make it more actionable in real-time. This dynamic offering digests first party, third party and Digilant’s proprietary data to elevate audience discovery and programmatic ad targeting from smart to downright genius. Digilant Consumer Persona from Planet Nutshell on Vimeo.

Digilant’s Consumer Persona Video

Personaje del Consumidor solución de Digilant es una nueva forma para que los anunciantes para analizar sus datos de consumo y lo hacen más procesable en tiempo real. Esta oferta dinámica digiere primer partido, tercero y datos de propiedad de Digilant para elevar descubrimiento de audiencia y publicidad de orientación programática de inteligente a francamente …

What the Rio Olympics Can Teach US Marketers about Targeting Sports Fans

What the Rio Olympics Can Teach US Marketers about Targeting Sports Fans

Consumer Persona, Digilant’s Programmatic Data Solution, Reveals Targeted US Olympic Fan Audience Digilant, a leading global programmatic media company that partners with brands and agencies on custom programmatic advertising solutions, today released new on-line behavior data analysis on US sports fans of the Rio Olympics. Powered by Digilant’s proprietary data science solution — Consumer Persona …

A Fresh Approach To Look-Alike Modeling

A Fresh Approach To Look-Alike Modeling

Marketers are continually working towards new advertising strategies that will reach larger audiences, but their marketing spend still needs to be focused on reaching the right audiences. Look-alike modeling continues to be a well-proven tool for extending reach, because it finds new targets that look like an advertiser’s best customers, getting returns on investment that …

Consumer Persona Whitepaper

Consumer Persona Whitepaper

Consumer Persona takes advantage of everything advertisers can learn about their converters or best customers by analyzing real-time data from an active campaign or pixel and building a highly accurate picture of who is really engaging and converting. The technology identifies unique target audiences with over 100 or more data points to create personas and …

Digilant :: Driving Advertising Innovation

Digilant :: Driving Advertising Innovation

Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform includes a Data Management Platform (DMP), and …

Are You Rinsing and Recycling Your Marketing?

Are You Rinsing and Recycling Your Marketing?

One of the promises of buying digital media programmatically is scale, unlimited users at a high frequency and low cost of media. Today, when running Direct Response or performance based campaigns, retargeting is still the best performing tactic because programmatic is very efficient at finding and converting users who have already shown intent. However, retargeting …

Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically

Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically

On June 16th 2015, Digilant announced the launch of its Consumer Persona Solution – this is aimed at providing advanced analytics which will make consumer data more actionable and improve targeting for the company’s clients globally. Digilant is a leading global programmatic media company that partners with the world’s most prominent agencies and brands and …

¿Estas interesado en recibir noticias, artículos y novedades sobre publicidad programática?

Deja tus datos aquí abajo para recibir nuestro newsletter.