Education

How to Hire an Internet Ad Buying Agency?

How to Hire an Internet Ad Buying Agency?

Part of any successful brand’s digital marketing strategy involves the tactful implementation of an internet ad buying plan. Although mapping out an impactful internet ad buying plan is a crucial and necessary step to take when growing your business, it can be a daunting task for even the most experienced marketer. For this reason, it’s generally more …

3 Key Elements to Successful Digital Media Buying

3 Key Elements to Successful Digital Media Buying

Regardless of the marketing strategy that a company may have in place, there are key elements to buying digital media that all brands should take into account. However, before jumping into the elements of successful digital media buying, there is one aspect that must be worked out: defining your campaign goals. One of the biggest …

How to Hire a Digital Media Buying Agency?

How to Hire a Digital Media Buying Agency?

Hiring the right digital media agency is one of the most essential tasks for any brand that wants to effectively reach its target audiences. The digital ecosystem has radically transformed the work of media agencies. However, its main function has remained the same: having a brand message reach the right audience, at the right place …

Cómo Preparar el bizcocho (casi) perfecto del marketing

Cómo Preparar el bizcocho (casi) perfecto del marketing

By Juan Camilo Bonilla Managing Director, Digilant Spain   La tecnología publicitaria ha avanzado a un ritmo increíble en los últimos cinco años. La evolución del mercado y los desarrollos disponibles hoy en día ofrecen soluciones que permiten que los anunciantes ejecuten sus presupues­tos de forma muy eficiente a través de opciones como la compra programática …

The Train Will Come: The Power of Anticipation in Digital Media

The Train Will Come: The Power of Anticipation in Digital Media

By Stephanie Lozito, SVP Client Solutions, Digilant   Coloring Within the Lines Programmatic media buys via DSPs usually materialize as a checklist of targeting tactics and bidding parameters pushed through a platform using an algorithm.  When heralded as the power of machines over people, DSP-based programmatic buying can appear to be sterile and isolated from other …

The Future Of Media Buying Is Not Programmatic But Customatic

The Future Of Media Buying Is Not Programmatic But Customatic

From Off-The-Shelf to Personalization Personalization is the challenge that the majority of marketers face in the marketplace today.  But the many providers out there competing for your marketing dollars are still only offering a selection of off-the-shelf solutions, as they attempt to keep their own costs down. Everyone has access to the same data and the ad-tech ecosystem is overgrown with …

MILLENNIAL CONSUMER PERSONA VOTER STUDY

MILLENNIAL CONSUMER PERSONA VOTER STUDY

The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments. A recent …

Video Soluciones Personalizadas de Data

Digilant agrega datos para ofrecer a los anunciantes soluciones procesables de data science: Juntando la información existente entre las marcas y usuarios Enviando mensajes personalizados tanto a clientes como potenciales clientes Totalmente personalizadas para cada anunciante En una platforma segura  

Digilant’s Custom Data Solutions Video

Digilant’s Custom Data Solutions Video

Digilant aggregates data to empower digital marketers with an actionable end-to-end data science solution for their programmatic media buys. Bring together all the data points between brands and users Deliver personalized messages to both customers and prospects Execute a media buy that is completely customized Activate data and media buys on safe and secure platform.

The Value of Holistic Data in a Cross-Device Campaign

Political campaigns, campaigns for change and advertising campaigns all emerge from a similar foundation of wanting to connect with a larger group of people for a common cause. But to find that connection easily, to spread the message and see tangible results, a campaign starts with two founding principles: a message and an audience. These …

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