Expertos

Your Cookies Are Stale, So What’s Next For Digital Marketers?

Your Cookies Are Stale, So What’s Next For Digital Marketers?

By Mike Addonizio, Director, Platform Solutions at Digilant   The digital advertising industry loves cookies – the dominant data currency of today. Much of programmatic media buying technology and the way we deliver billions of digital ads, depends on this magical string of characters that helps identify consumers online. But what exactly is a cookie and …

And the Winner is… Digilant!

And the Winner is… Digilant!

  Last night was an exciting evening, Digilant won its first award for Consumer Persona in the ‘Best Use of Big Data’ marketing category at the annual MITX awards. The MITX Awards are the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation, bringing together the best and brightest …

The Future Of Media Buying Is Not Programmatic But Customatic

The Future Of Media Buying Is Not Programmatic But Customatic

From Off-The-Shelf to Personalization Personalization is the challenge that the majority of marketers face in the marketplace today.  But the many providers out there competing for your marketing dollars are still only offering a selection of off-the-shelf solutions, as they attempt to keep their own costs down. Everyone has access to the same data and the ad-tech ecosystem is overgrown with …

How to Make Programmatic Advertising Not Fail for You?

How to Make Programmatic Advertising Not Fail for You?

The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win? Original post by: Every Market Media By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO …

Are You Rinsing and Recycling Your Marketing?

Are You Rinsing and Recycling Your Marketing?

One of the promises of buying digital media programmatically is scale, unlimited users at a high frequency and low cost of media. Today, when running Direct Response or performance based campaigns, retargeting is still the best performing tactic because programmatic is very efficient at finding and converting users who have already shown intent. However, retargeting …

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