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Programmatic Buying 101: YouTube Advertising Best Practices

Programmatic Buying 101: YouTube Advertising Best Practices

Video has a lot to offer digital marketers and consumers. In 2017, video will account for almost 70% of all internet traffic. With additional advances in connectivity and mobile technology, streaming big video files is no longer prohibitive, enabling users to share a wide array of content.   Buying YouTube Advertising As a medium for …

Programmatic Buying 101: How Marketers are using Snapchat Advertising?

Programmatic Buying 101: How Marketers are using Snapchat Advertising?

Snapchat is a mobile-only image — and video —  sharing platform that might be less familiar to most marketers — and users — than Facebook or Twitter. But it would be a mistake to overlook it as a programmatic media buying platform and miss out on the opportunity of a quickly growing user base.   …

Programmatic Buying 101: Advertising Data & Privacy Best Practices

Programmatic Buying 101: Advertising Data & Privacy Best Practices

Since the mid-1990s, digital advertising technology has been accessing user data to make ads more relevant and effective. This collection of user data has continuously raised concerns about privacy for consumers. Cookies were one of the first technologies used by digital advertisers to store a small amount of data on the user’s computers. This method …

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

The two target audiences that marketers need to focus for the Back to School (BTS) season are parents and college students. 90% of parents participate in back-to-school shopping, as the primary shopper for younger children and 89% of college students are shopping for back-to-school items. College students spending is significantly higher due to the fact …

Part 3 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 3 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

  Back to School (BTS) season is the longest shopping event of the year. A 2016 survey from eMarketer found that 66% of shoppers planned on doing their back to school shopping between July 4 and Labor Day and 17% said that they plan on shopping on an “as-needed” basis. College students start doing BTS searches …

Part 2 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 2 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Summer may be in full swing, but the Back to School (BTS) season for marketers began before students even heard the last bell ring.  By the time you are past Fourth of July, you’ll see more brands and retailers talk about back-to-school because data tells them that the earlier they get to market, the more likely those …

Part 1 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 1 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Back-to-school season is the second biggest shopping season of the year touching 29 million households and accounting for $27 billion in sales in the US.  That said, the Back to School (BTS) season has increasingly become more diverse and complex for marketers. No longer should marketers focus on digital and traditional media buying strategies and …

Programmatic Buying 101: Twitter Advertising Features

Programmatic Buying 101: Twitter Advertising Features

More and more, social media is becoming a bigger part of most digital marketer’s media plans. Over the last two years, social media ad spend has doubled due to its rapid growth. Twitter’s advertising revenue for example has been steadily increasing with as much as 60% growth year over year. Does Twitter Measure up to …

ispDigital Names Juan Rodés General Counsel and Chief Privacy Officer

Legal Veteran Joins Company to Oversee Legal and Security Matters amid Rapid Company Growth Barcelona – July 14, 2015 – ispDigital, a technology-based marketing services holding company building innovative cross channel marketing solutions at the intersection of paid, earned and owned media, today announced that Juan Rodés has joined the company as General Counsel and Chief …

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