Noticias

ispDigital, Digilant’s Holding Group, Acquires Performance Marketing Specialist React2Media

ispDigital Expands Its Digital Marketing Capabilities and Services in the US   Boston – July 12, 2017. ispDigital, an international technology marketing services holding company that offers innovative solutions for brands and agencies, announced its acquisition of React2Media via one of its companies, Antevenio. While ispDigital was already present in the US with its programmatic media solutions …

ispDigital, Digilant’s Holding Group, Acquires Performance Marketing Specialist React2Media

Elisha Heaps Joins Digilant as Global Chief Data Scientist

  Boston – March 14, 2017. Digilant, a global provider of customized programmatic ad buying solutions and services, today announced the appointment of Elisha Heaps as Global Chief Data Scientist. In her new role, Ms. Heaps will be responsible for architecting scalable, proprietary big data optimization strategies as part of Digilant’s product vision. She will also oversee …

Elisha Heaps Joins Digilant as Global Chief Data Scientist

5 Consejos para Aumentar el ROI de la Compra Programática de Medios

By Pedro Robert, Director de Gestión de Productos de Digilant a nivel Global   La compra programática de publicidad ha evolucionado considerablemente hasta transformarse en un ecosistema multicanal muy eficaz basado en el data, con oportunidades ilimitadas y un indiscutible valor estratégico para los anunciantes. De hecho, la inversión en publicidad programática en Estados Unidos, el …

Digilant and PepsiCo Partner on Custom Programmatic e-Learning Solution

Digilant University provides Pepsico employees with digital marketing education to operate in explosive programmatic market in LATAM Boston – December 8, 2016. Digilant, a global programmatic media company that partners with agencies and brands on custom digital advertising solutions, today announced the launch of Digilant University with PepsiCo in Mexico. The custom e-learning portal is designed to provide …

Digilant and PepsiCo Partner on Custom Programmatic e-Learning Solution

Alan Osetek, nuevo CEO Global de Digilant

Potenciará el desarrollo que está experimentando Digilant a nivel internacional e impulsará el liderazgo de la compañía en publicidad programática Osetek cuenta con más de 20 años de experiencia en las industrias de la publicidad y la tecnología. Era presidente Global de Resolution Media, compañía perteneciente a Omnicom Media Group. A lo largo de sus …

Are You Rinsing and Recycling Your Marketing?

Written by Digilant’s Chief Strategy Officer & Data Scientist: Krishna Boppana.   One of the promises of buying digital media programmatically is scale, unlimited users at a high frequency and low cost of media. Today, when running Direct Response or performance based campaigns, retargeting is still the best performing tactic because programmatic is very efficient …

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