Programática

Digilant analiza con Movistar, Santander, Meliá y Papa John’s el futuro del marketing digital basado en datos

Digilant analiza con Movistar, Santander, Meliá y Papa John’s el futuro del marketing digital basado en datos

Digilant Organiza la jornada “Unlock Data. Uncover customers”   Movistar, Banco Santander, Meliá y Papa John’s han analizado las oportunidades que ofrece la gestión inteligente del dato para descubrir nuevos usuarios, nuevos canales, nuevos comportamientos y nuevas formas de activar a sus consumidores.   Los tres retos más destacados son: la capacidad de personalizar los …

Digilant analiza el posible fraude en la compra automatizada de anuncios

Digilant analiza el posible fraude en la compra automatizada de anuncios

10 consejos para que los anunciantes minimicen riesgos al invertir en publicidad programática    El fraude está en retroceso. La Asociación Nacional de Anunciantes de Estados Unidos calcula que las pérdidas para las marcas por estas prácticas serán de unos 5.500 millones de euros este año en su país, frente a 6.120 millones de dólares …

Programmatic Buying 101: YouTube Advertising Best Practices

Programmatic Buying 101: YouTube Advertising Best Practices

Video has a lot to offer digital marketers and consumers. In 2017, video will account for almost 70% of all internet traffic. With additional advances in connectivity and mobile technology, streaming big video files is no longer prohibitive, enabling users to share a wide array of content.   Buying YouTube Advertising As a medium for …

Programmatic Buying 101: How Marketers are using Snapchat Advertising?

Programmatic Buying 101: How Marketers are using Snapchat Advertising?

Snapchat is a mobile-only image — and video —  sharing platform that might be less familiar to most marketers — and users — than Facebook or Twitter. But it would be a mistake to overlook it as a programmatic media buying platform and miss out on the opportunity of a quickly growing user base.   …

10 Tips For Digital Advertising Best Practices

10 Tips For Digital Advertising Best Practices

Keeping up-to-date on digital ad buying best practices is essential for any marketer to successfully navigate today’s digital ecosystem. Given the sustained high-level growth of programmatic media buying in recent years, the way in which we leverage new technologies to bring together the main players of digital ad buying and selling is constantly evolving. To …

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 4 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

The two target audiences that marketers need to focus for the Back to School (BTS) season are parents and college students. 90% of parents participate in back-to-school shopping, as the primary shopper for younger children and 89% of college students are shopping for back-to-school items. College students spending is significantly higher due to the fact …

Part 3 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 3 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

  Back to School (BTS) season is the longest shopping event of the year. A 2016 survey from eMarketer found that 66% of shoppers planned on doing their back to school shopping between July 4 and Labor Day and 17% said that they plan on shopping on an “as-needed” basis. College students start doing BTS searches …

Part 2 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 2 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Summer may be in full swing, but the Back to School (BTS) season for marketers began before students even heard the last bell ring.  By the time you are past Fourth of July, you’ll see more brands and retailers talk about back-to-school because data tells them that the earlier they get to market, the more likely those …

How to Hire a Digital Media Buying Agency – Como contratar a una agencia de medios digitales

How to Hire a Digital Media Buying Agency – Como contratar a una agencia de medios digitales

Contratar una agencia de medios digitales adecuada es una de las tareas esenciales para cualquier marca que quiera impactar en una audiencia precisa. El entorno digital ha transformado radicalmente el trabajo de las agencias de medios. Aunque su función principal no ha cambiado en absoluto. Esto es, hacer que un mensaje de una marca llegue a …

Part 1 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Part 1 of 4: Back To School (BTS) Data & Strategies For Smart Programmatic Buying

Back-to-school season is the second biggest shopping season of the year touching 29 million households and accounting for $27 billion in sales in the US.  That said, the Back to School (BTS) season has increasingly become more diverse and complex for marketers. No longer should marketers focus on digital and traditional media buying strategies and …

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