Tecnología publicitaria

Programmatic Buying 101: What’s The Difference Between DSPs & Ad Networks

Programmatic Buying 101: What’s The Difference Between DSPs & Ad Networks

The current programmatic media buying landscape is really just an extension of the traditional two-party system between advertisers and publishers. If you keep in mind what is being sold, who is selling it and who is buying, it should become a little clearer. So What is the Difference Between DSPs and Ad Networks?  The acronym …

Infografía para la Copa Mundial 2018: Los hechos y las cifras para compradores de medios digitales

Infografía para la Copa Mundial 2018: Los hechos y las cifras para compradores de medios digitales

La Copa Mundial es el evento deportivo más visto del mundo. Atrae a un público de más de 200 países. El Super Bowl, el evento deportivo más visto en EEUU, atrajo a un público de 111,5 millones de espectadores en 2018. Sin embargo, 909,6 millones de personas vieron el campeonato de la Copa Mundial por …

Benefits of Combining Influencer Marketing With Programmatic Media Buying

Benefits of Combining Influencer Marketing With Programmatic Media Buying

Before we could scroll through Amazon’s customer review sections for the truth about products or check out Twitter feeds for trending hashtags that sometimes criticize brands delivering subpar experiences, most consumers relied on more personal offline sources to find the endorsements they needed to influence their final purchase. It’s no wonder why these two worlds …

Programmatic Media Buying 101: What is GDPR (General Data Protection Regulation)? What Does It Mean For Digital Advertising?

Programmatic Media Buying 101: What is GDPR (General Data Protection Regulation)? What Does It Mean For Digital Advertising?

Over the past few months, the GDPR (General Data Protection Regulation) acronym has been thrown around often in the programmatic media industry, as everybody scrambles to define what it means for them and how to apply it.  At least on this side of the ocean, it seems like most digital marketers are still unaware of …

¿Cuál es la diferencia entre Inteligencia Artificial, Aprendizaje Automático y Programática?

El mundo de la publicidad digital y la publicidad programática ha desarrollado su propio lenguaje en los últimos años, lleno de términos que se escuchan y son utilizados en todas partes, pero que significan algo muy específico cuando se juntan a la palabra publicidad. En los últimos tiempos, es casi imposible leer un artículo o …

Programmatic Buying 101: The Difference Between First and Second Price Auctions in RTB

Programmatic Buying 101: The Difference Between First and Second Price Auctions in RTB

If you are buying advertising programmatically then you are most likely using either a first or second price auction bidding process.  Most recently there has been more talk of moving towards first price auctions because of the popularity of header bidding.  DSPs (Demand Side Platforms) have traditionally been set up to use second-price auctions and …

3 consejos para garantizar la seguridad de marca en todas las compras programáticas de medios

3 consejos para garantizar la seguridad de marca en todas las compras programáticas de medios

En 2017, a los especialistas de marketing se les dijo que tenían que implementar seguridad de marca en todas sus campañas publicitarias digitales y programáticas. El hecho de que “The Times” descubriera que en Youtube y en Google se colocaban anuncios junto a contenido relacionado con violencia política, propaganda religiosa extremista y otros contenidos ofensivos …

Programmatic Buying 101: Why Are Marketers Talking About Blockchain Technology?

Programmatic Buying 101: Why Are Marketers Talking About Blockchain Technology?

Will Blockchain be the technology that solves the programmatic industry woes, or is it just another buzzword that we need to add to our vernacular in case someone brings it up in a conversation? Either way it helps to know why people are talking about blockchain technology and how it will help or change the …

Facts and Figures For Programmatic Media In-Housing

Facts and Figures For Programmatic Media In-Housing

In 2018, more and more media buying and marketing teams are being asked to draw up proposals and plans for taking the programmatic portion of their budgets in-house.  While the claim behind this strategy is to innovate and take control of a brand’s programmatic future, the economics might point to something besides a complete in-house …

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