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Benefits of Combining Influencer Marketing With Programmatic Media Buying

Benefits of Combining Influencer Marketing With Programmatic Media Buying

Before we could scroll through Amazon’s customer review sections for the truth about products or check out Twitter feeds for trending hashtags that sometimes criticize brands delivering subpar experiences, most consumers relied on more personal offline sources to find the endorsements they needed to influence their final purchase. It’s no wonder why these two worlds …

How to Hire an Internet Ad Buying Agency?

How to Hire an Internet Ad Buying Agency?

Part of any successful brand’s digital marketing strategy involves the tactful implementation of an internet ad buying plan. Although mapping out an impactful internet ad buying plan is a crucial and necessary step to take when growing your business, it can be a daunting task for even the most experienced marketer. For this reason, it’s generally more …

Google Ad Crisis: Consequences For The Digital Marketer

Google Ad Crisis: Consequences For The Digital Marketer

By Colin Brown, Chief Operating Officer, Digilant   ‘The Times’ unearthed a massive scandal in digital marketing this March. The British newspaper broke the news on YouTube and Google’s placement of ads alongside content associated with political violence, extremist religious propaganda and other offensive content incongruent with the messages of brands and organizations advertising on …

Trump and Clinton Voters Across Three Generations

Digilant presenta i risultati di una ricerca di insight dell’audience: US Voter Persona Study: Trump and Clinton voters Across Three Generations. Lo studio rivela importanti informazioni sul pubblico, le preferenze, gli interessi e i comportamenti degli elettori americani che sostengono Hillary Clinton e Donald Trump. Lo studio prende in esame il pubblico degli elettori attraverso …

General Olympics Fans vs. Targeted Olympics Fans

Digilant leveraged its Consumer Persona technology to conduct a study that took a deeper look into the interests, preferences and behavior of consumers who are General Olympics Fans vs. Niche Olympic Sports Fans. The study reveals key differences between these two audiences – for example, consumers who are rugby fans and skiers are 154.23% more …

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona Video

Digilant’s Consumer Persona solution is a new way for advertisers to analyze their consumer data and make it more actionable in real-time. This dynamic offering digests first party, third party and Digilant’s proprietary data to elevate audience discovery and programmatic ad targeting from smart to downright genius. Digilant Consumer Persona from Planet Nutshell on Vimeo.

A Fresh Approach To Look-Alike Modeling

A Fresh Approach To Look-Alike Modeling

Marketers are continually working towards new advertising strategies that will reach larger audiences, but their marketing spend still needs to be focused on reaching the right audiences. Look-alike modeling continues to be a well-proven tool for extending reach, because it finds new targets that look like an advertiser’s best customers, getting returns on investment that …

Programmatic: Time for brands to take control?

Programmatic: Time for brands to take control?

Over the last six to 12 months, I’ve noticed a trend beginning to gather pace in relation to programmatic media buying. With digital media spend now making up the majority of many global brands media budgets, some brand marketers are, for the first time, starting to question the levels of transparency and value being delivered …

Are You Rinsing and Recycling Your Marketing?

Are You Rinsing and Recycling Your Marketing?

One of the promises of buying digital media programmatically is scale, unlimited users at a high frequency and low cost of media. Today, when running Direct Response or performance based campaigns, retargeting is still the best performing tactic because programmatic is very efficient at finding and converting users who have already shown intent. However, retargeting …

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