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Consumer Persona takes advantage of everything advertisers can learn about their converters or best customers by analyzing real-time data from an active campaign or pixel and building a highly accurate picture of who is really engaging and converting. The technology identifies unique target audiences with over 100 or more data points to create personas and calculate potential lift for each audience, identifying which audiences are most likely to convert for each campaign. Then Consumer Persona incorporates the predicted lift into the automated bidding strategy on Digilant’s platform.
The Results for our clients have been exciting! By using Consumer Persona our advertisers have been able to extend reach by up to 5x and triple their conversions. Read about our unique data science approach and methodology for Consumer Persona in our New Whitepaper.