Four Keys to Global Content Marketing Success

Keyword research is a cornerstone of content marketing, and its applicability is amplified in global marketing operations. Karen Moked, VP of marketing at Digilant, a company that operates in almost a dozen countries, remarks, “I’ve learned that it’s critical to develop content based on country-specific keyword inventory, as it’s amazing how target audiences across geographies—even among areas that share a common language—talk about issues that are important to our business using unique terminology.”

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