- Among his responsibilities are: fostering leadership within Digilant in Spain and creating new products and services that will allow Digilant to continue to lead innovation in programmatic media buying.
- Prior to joining Digilant, he served as the Head of Advanced Digital Marketing at Accenture Interactive Iberia, where he worked for major clients like BBVA, Telefónica, Endesa, Atresmedia, Meliá, Vueling, Iberia, Avianca, Inditex, BMW and Sanitas, among others.
- Mr. Bonilla began his career in marketing and digital media at companies such as Ogilvy & Mather and Andbank, a privately owned banking firm founded in Andorra.
Madrid, March 6th, 2017. – Digilant, a global provider of customized programmatic ad buying solutions and services, today announced the appointment of Juan Camilo Bonilla as the new Spain Country Manager.
In his new role, Mr. Bonilla will be responsible for driving Digilant’s business development in Spain, a country that has experienced rapid growth over the past few years and continues to be a key market for the company.
As the company’s top executive in Spain, he will focus on strengthening and stimulating Digilant’s business activities, expanding its customer base and promoting the development of new services and innovative products.
Mr. Bonilla holds a B.A. in Business Administration from the Universidad Complutense de Madrid, an MBA from the IE Business School, a Master in Advanced Digital Media Strategy from the IESE Business School (in New York), a Master in Marketing and Digital Media Buying from the ESIC Business & Marketing School, and has established a Leadership Development Program at the Universidad Francisco de Vitoria.
Prior to joining Digilant, he served as the Head of Advanced Digital Marketing at Accenture Interactive Iberia, where he worked for major clients like BBVA, Telefónica, Endesa, Atresmedia, Meliá, Vueling, Iberia, Avianca, Inditex, BMW and Sanitas, among others. In this role he developed digital marketing strategies that allowed his clients to unlock more profitable new business opportunities.
Mr. Bonilla initially pursued his career in marketing and digital media at companies such as Ogilvy & Mather and privately owned banking firm Andbank, where he developed tools in their client management clouds; or Izo System, a customer experience consulting brand, among others. Throughout his career, he has specialized in programmatic buying, DSP (Demand Side Platform), DMP (Data Management Platform), attribution models, big data, SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media, content, digital strategy, mobile, and media buying.
For Alan Osetek, Digilant’s Global CEO, “finding a new Country Manager in Spain has been a rigorous process with extremely talented candidates to choose from. However, Juan Camilo’s ability to lead, clear strategic vision, customer focus and enthusiasm, combined with a brilliant career, led us to choose him. I am confident that his joining the company during a time of growth for programmatic buying in Spain will streamline Digilant’s rapid expansion.”
“It’s a great opportunity,” said Mr. Bonilla. “I’m aware of the challenges presented when joining a company that must continuously offer solutions that help its clients better understand consumer behavior, optimizing their business and marketing objectives and strengthening brand reputation. To achieve this, I count on an extremely talented team at Digilant. Together we’re going to develop new services and innovative products that continue to differentiate Digilant.”
Digilant provides customized ad buying solutions and services specially designed for independent agencies and brands that are increasing their programmatic spending. Digilant’s automated and proprietary ad-buying platform MIKE, and data science methodologies enable advertisers to uncover new customers by unlocking complex audience and customer data that gives them actionable intelligence across every important media channel.
Headquartered in Boston, Digilant has offices in New York, Chicago and San Francisco, and across the globe in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Monterrey, and Santiago. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispdigital Group Company (www.ispdigital.com).