Audience Extension & Insights
An advanced methodology for marketers to analyze and get insights from their consumer data, pre and post campaign, and then use that data to activate their media buys across devices, channels or geographies.
This dynamic product digests first party, second party, third party and Digilant’s proprietary data to create a data visualization of consumer behaviors.
For example most users have over a hundred characteristics like being male, a father, a hockey fan, a runner, like to cook, and work for a technology company. Consumer Persona identifies unique target audiences for campaigns and advertisers based on where these characteristics and behaviors overlap which we call Personas.
Then the potential lift for each of these Personas is calculated, identifying potential “new consumers,” not recycled users, allowing for effective and efficient targeting, improving performance.
Customized Audience Profiling
Digilant aggregates data to empower marketers with an actionable end-to-end data science solution:
- Bringing together all the data points between brands and users
- Delivering personalized messages to both customers and prospects
- Completely customized for every client
- On a safe and secure platform
Problem: Finding new pages with relevant content for your brand is time consuming and difficult to do.
Digilant’s Page Index identifies hyper-relevant content on new pages by creating a customized network of URLs and domains, based on campaign specific keywords and content. This allows you to contextually target at a granular level and expand your brand’s reach onto new pages.
One Programmatic Partner Means:
No Data Degradation
- Both DSP & Data Solutions: Fully customizable for your business, offered individually or together.
- Cross Device: Custom campaigns that can scale across desktop, video, mobile, and social.
- Self-Service: Regardless of where you are in the process of taking programmatic in-house, Digilant can help you. Leveraging our years of expertise in agency-based Ad Operations, Digilant will design a customized solution to support your needs.
- Efficient Bidding: Proprietary Digilant platform technology leverages huge quantities of data with Digilant proprietary algorithms to define the most efficient bidding price.
- Complete Access To Log Files: Digilant can offer you a reporting service or provide you with raw data.
- Data Input And Management: For both private and public data.