What building a digital media agency has taught us about navigating programmatic

What building a digital media agency has taught us about navigating programmatic

For the first time, spending on digital advertising is greater than television. To experienced advertising professionals, the news didn’t come as a surprise. But its impact is significant for myriad reasons: in 2017, While industry watchers saw this coming for years, it still signifies a monumental shift in the ad business. And all of the players in the ecosystem – brands, agencies and ad tech companies – are scrambling to evolve to accommodate new requirements.

Are you interested in receiving news, articles and updates on programmatic advertising?

Leave your details below to receive periodic updates.

I have read and accept the Digilant's privacy policy.