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A Fresh Approach To Look-Alike Modeling
Marketers are continually working towards new advertising strategies that will reach larger audiences, but their marketing spend still needs to be focused on reaching the right audiences. Look-alike modeling continues to be a well-proven tool for extending reach, because it finds new targets that look like an advertiser’s best customers, getting returns on investment that are double or triple over using standard targeting methods. So why are marketers not spending more money on look-alike modeling if it’s so efficient at converting?