A Marketers’ Recipe for Activating Data in 6 Steps

As the efficiency provided by advertising technology becomes greater so to is the shift towards leveraging the advertiser's owned data to fuel ad decisioning. By adding owned data to the mix, marketers can better understand customer behavior and attributes and enrich external data sources.This paper includes a recipe for marketers on how to put together the right technology “ingredients” and data sources along with a 6 step guide to data activation.

Whitepaper - Marketers' Recipe Image

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