Media Buying

We provide experienced and informed hands-on decision-making help and manage all the aspects of programmatic buying for clients. Our self-service DSP platform offers multiple, easy-to-use automation tools and data analysis.

Managed Service: DSP Buying

Digilant provides programmatic solutions for marketers to plan, execute and report on their digital media campaigns. Leveraging years of experience in ad operations and using data science, Digilant finds ’new’ and proprietary programmatic algorithms to design campaigns that identify the right audiences and effectively convert them across all formats, channels and devices.

For marketers who want to go beyond an ‘off the shelf’ DSP (Demand Side Platform) solution, Digilant can help you and your team to push the programmatic envelope. Using an end-to-end data solution that is proprietary to each client, Digilant capitalizes on multiple layers of data science to enable marketers to deliver the right messages to the right consumers.

Whether this is the first time running a programmatic campaign or the hundredth, our team of experts will work with you to meet all your KPIs as well activate marketing strategies that are unique to your brand.

All Supported Service features, plus:

  • Media Planning
  • Creative Messaging Architecture
  • Expert Campaign Setup
  • Trafficking/Ad Ops
  • Daily Optimization
  • Weekly Reporting
  • Final Campaign Analysis
Self Service Programmatic

Digilant’s self-service programmatic platform allows advertisers to manage their own digital advertising campaigns to consumers across online display, video, social and mobile channels, in real-time, using real-time bidding (“RTB”). Our platform offers multiple, easy-to-use automation tools and data analysis that help users focus on managing the key factors affecting their campaigns – delivering greater performance, transparency, and control to all marketers.

Digilant also provides comprehensive reporting tools, including performance insights across multiple variables such as audience characteristics, ad format, site category, website, device, creative type, and geography. In addition, our platform allows for a unified view of consumers’ interactions with better and transparent reporting, resulting in improved learnings, often leading to better outcomes.

Owning programmatic doesn’t mean you have to do it all yourself! Self-service also includes:

  • Ongoing one-on-one training
  • Robust Knowledge Base
  • Campaign planning advisory
  • Expert campaign setup (optional)
  • Fully staffed Help Desk for troubleshooting
  • Recurring check-in meetings
  • Unlimited support
Premium Reporting Dashboard

Digilant’s Premium Reporting Dashboard enables advertisers to explore and interact with their programmatic data through engaging visualizations that offer the full picture of their digital campaigns.  Advertisers are offered full visibility of their programmatic advertising performance and insights in real-time, without waiting for someone else to report to them on how their digital dollars are being optimized.

Highly Interactive Visualizations

The Premium Dashboard features highly interactive visualizations, which make exploratory programmatic data analysis more insightful (and fun!), and less of a burden on the digital advertising team to develop their own multi-dimensional comparative analyses.

 

Advanced Functionality

All modules are able to export the data to a CSV files. Certain reporting sections have specific functionalities to allow for sorting, advanced interactivity between the programmatic advertising data tables and charts, and the ability to select active campaigns only.

Some of the Available Reports
The Executive Summary

Aggregated metrics and high level trends at the programmatic advertiser level over select time periods. Each metric widget also shows a daily trend of the metric, highlighting the high and low points.

Performance

A way to gain insights into standard performance metrics, in aggregate or by day, by campaign, strategy, creative and creative size.

Device Technology

Provide an easy and interactive way to view and compare performance metrics across technologies in aggregate (% total spend or CPMs by device. type) and identify trends (% mobile impressions by day).

Campaign & Pixel Audience Index

Provide insights in the demographics of campaign media viewers, clickers and converters, and event or data pixels audiences based on Second and Third Party (e.g. Exelate, Bluekai, Eyeota, Acxiom…) audience segments.

Tactics :: Social
Digilant

Digilant has already had years of experience in programmatic media buying and social is one of the largest programmatic channels. In order to continue to leverage our expertise and seamless customer service, consider including social as part of your overall programmatic strategy.

Advantages include:

  • Fluid budget between the channels and tactics
  • Holistic reporting across display and social
  • Fully transparent fee structure

 

Facebook – Mobile News Feed, Desktop News Feed, Right Column, and Instagram Feed
Instagram –Native Image, Video, Carousel Ads, and Instagram Story Ads
LinkedIn – Sponsored Content, Text Ads, and Sponsored InMail
Snapchat – Vertical Video

Why Social?
  • High performing native advertisements especially for Direct Response campaigns
  • Robust targeting for granular, relevant audiences
  • All ads are both desktop and mobile friendly
  • Immune to viewability or ad-blocking issues
  • Inherently cross-device, people-based marketing
Tactics :: Cross-Device Targeting

Using both deterministic and probabilistic matching we create a Cross-Device ID to target users on multiple screens with near-perfect precision – stay top of mind, manage frequency, and drive conversions across all devices. Without cross-device the view of the customer journey is going to be incomplete.

 

Cross Device Delivery

When marketers are unable to recognize consumers across all their devices, they’re not only faced with targeting challenges — but they also are faced with the challenge of losing out on data and insights as well as attribution tracking.

Digilant’s cross-device ID allows marketers to provide consumers with a more relevant experience and increases the chance that they’ll convert. With cross-device targeting, advertisers can tap into data, enabling them to create better, more engaging marketing campaigns.

Just like programmatic advertising meets the demands of a growing industry, cross-device targeting meets the ways in which consumers spend time online — in or out of the home, however they connect, wherever they are.

Tactics :: Brand Safety & Fraud Protection

One of the biggest challenges with programmatic advertising is fraud — these ads are never viewable.  Fraudulent ad processes, such as bots, ad stacking and pixel stuffing are a problem for all members of the programmatic ecosystem.

  • Brand Safety ensures your ad appears within the appropriate environments for your brand.
  • Fraud Protection protects against nonhuman traffic or bots registering impressions or clicks on ad units.

Digilant is also integrated with third-party measurement and verification vendors, including DoubleVerify and Integral Ad Science, to block fraud on a pre-bid basis and to filter suspicious traffic. Sizmek’s Peer39 handles contextual targeting and placements.

Sites with content promoting hate speech or illegal activity are excluded from the market and added to a dynamic blocklist.

Programmatic Training

As Programmatic buying continues to become a key component of the Digital Advertising Industry, our clients have come to us and asked us to partner with them to fulfill a greater education need. With this program we are helping their teams understand Programmatic buying in the context of their jobs in a way that is meaningful to them.

“We are devoting an important part of our advertising budget to programmatic buying, and internally we need a better understanding of all the aspects of how it works, including how to extract more knowledge of our data and optimize each campaign.”FRANCISCO COTERA, GROUP MANAGER OF DIGITAL MEDIA PEPSICO, MEXICO.

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