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Proprietary Programmatic Solutions

We tap into audiences that you didn’t know about and that are hidden from other bidders. While others help you reach and mine the customers you already know about, we find fresh customers to be monetized.

Audience Intelligence

Through proprietary data science and expert analysis, Digilant provides unparalleled audience and market insights to uncover new and previously unknown customers.

Audience Insights
  • Custom audiences built on intersections of behaviors
  • Proprietary 2nd Party Data
  • New (cheaper) segments
  • Visual data analysis
  • Target audience validation
Social Analytics
  • Social/Blog/News Listening
  • Measure how conversations change over time
  • Identify Social Influencers
  • Competitive analysis
  • Drive media strategy/plan
  • See actual campaign impact
Contextual Targeting
  • Proprietary Web-crawling
  • Custom Whitelist creation
  • Build incremental reach on relevant sites/ articles
  • Reach Spanish language sites
  • See content sentiment
Audience Intelligence Case Studies
CRM & First Party Data
Programmatic CRM

With more and more brands tapping into programmatic and leveraging the power behind it, there is a growing demand audience for customized programmatic solutions better aligned to each brands’ marketing activities. Rather than asking advertisers to scale their business to match our technology stack, we offer solutions that are right sized for brands that are growing their programmatic investment.

 

What is Programmatic CRM?

By connecting 1st-party data from an advertiser’s CRM to a programmatic media buy, advertisers can now:

  • Uncover New Customers: Find targets that act like your current customers across all marketing channels- increase performance lift over 150%.
  • Have A Personalized Advertising Experience: Customize ads using real-time behavior and data points – drive over 50% higher engagement.
  • Drive Higher Engagement: Send users to the right pages and actions by pinpointing the user’s intent – achieve 6x higher conversion.
 Programmatic CRM with Digilant

 

  1. Manage both CRM data onboarding AND media buying
  2. One vendor = no additional costs for unnecessary infrastructure and middlemen
  3. Integrate data quickly and process audiences with minimal data loss
  4. Audience segments that update with every customer interaction
  5. End-to-end reporting on engagements and conversions
CRM & First Party Data Case Studies
Google Search Whitelists

Digilant’s Search Engine + is a contextual targeting solution that uses an advertiser’s paid keywords to build a whitelist of URLs composed of Google’s top organic search results.

 

Benefits Include:

  • Compliment current SEO and SEM initiatives
  • Target pages that users are already engaged with
  • Use strategically valuable search terms to advertise on sites users are likely to visit after searching

 

Digilant’s Search Engine + enhances the performance of programmatic campaigns by unlocking quality URL’s that rank highest in Google search and uncovering relevant ad placements that competitors are not reaching.

Custom Whitelisting

Digilant’s Page Index custom whitelisting solution curates a customized network of sites and pages – as compared to standard segments and media channels available to everyone – that are meaningful to an advertiser’s brand and overall objectives.

 

Benefits Include:
  • Engage your target audience in hyper-relevant endemic content.
  • Identify, own and target a customized whitelist of URLs based on campaign specific keywords and suitable pages unique to your brand message.
  • Differentiate your overarching contextual strategy by expanding your targeting beyond predefined programmatic channels.
  • Curate whitelists using positive and negative sentiment analysis for advanced blacklisting.

 

Page Index enhances the performance, visibility and productivity of programmatic campaigns by unlocking sites beyond predefined channels and uncovering relevant audiences that competitors are not reaching.

Consumer Persona

Consumer Persona is a unique and powerful audience insights and targeting solution for brands whose objective is to expand their audience and drive online sales.

Programmatic ad buying is filled with competitors using similar 3rd party data, bidding methodologies and tools. Very little differentiates them and they are designed to manage the mechanics of the digital ad market rather than address what advertisers really want, which is more new customers.

While they all zig, we zag. And zagging means building a business that delivers what others don’t. The development of our Consumer Persona product allowed Digilant to introduce a proprietary targeting method that converts billions of raw digital data points into new audiences. It delivers the best of all the targeting techniques, but with the added benefit of customization in real-time. Consumer Persona custom segments are dynamically created, updated in real-time and constantly expanding based on the billions of data points we collect each day. By building a custom audience strategy, Digilant can find an advertiser’s best converters and discover new users they weren’t even thinking about.

Download Solution Overview
Case Studies
Consumer Persona Audiences

Consumer Persona Audiences are targetable segments of users based on website content and product browsing behaviors.  Digital marketers have access to browsing information from their own site but what they don’t have is data from what those same users are doing on other sites.  Consumer Persona Audiences aggregates observed behavioral data on actions that users are taking online to help marketers inform their campaigns and messaging accordingly.

candado2

Unlock information on what your customers are browsing across the web, to inform strategy and messaging.

uncover

Uncover profile types of customers engaging with your brand, to empower a true understanding of your audience.

target

Target audiences immediately to reach the right users with the right messaging.

Digilant offers two types of Standard Consumer Persona Audiences:

 

Interest Audiences

  • Built from real-time data using content browsing behavior
  • Created from assumptions made based on user interests and actions online
  • Two types: Seasonal and Sites Visited

Consumer Persona Interest Audiences: are built from users’ real-time browsing behavior, and can be targeted based on an advertiser’s specific goals.

01b

Automotive: Users actively browsing content related to cars, auto parts, services, etc.

02b

Back to School Shoppers: Users actively browsing content about things like backpacks, supplies, apparel, etc.

Transactional Audiences

  • Built from tracking users’ transactional behaviors
  • Modeled and scored for optimal programmatic targeting and performance
  • Two types: In-Market and Shopping Behavior

Consumer Persona Transactional Audiences: Built from product categories browsed, carted & purchased.

03b

Accessories: Women’s Accessories.

04b

Activity Tickets: Concerts, Live Theater, Theme Parks.

Consumer Persona Lookalike Audiences

Consumer Persona Lookalike Audiences uses an advertiser’s seed programmatic data to build models that find users with similar behaviors and interests.

There are two kinds of Lookalike Audiences:

  • Prospecting Lookalike Audiences
    Users who have never visited the site before, or within the past X days, and have the highest propensity to convert.
  • Retargeting Lookalike Audiences:
    Users who have visited the site within X days and have the highest propensity to convert.
lookalike-audiences
Leveraging Lookalike Modeling To Boost Performance:

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