Proprietary Programmatic Solutions

We tap into audiences that you didn’t know about and that are hidden from other bidders. While others help you reach and mine the customers you already know about, we find fresh customers to be monetized.

Audience Intelligence

Through proprietary data science and expert analysis, Digilant provides unparalleled audience and market insights to uncover new and previously unknown customers.

Audience Insights
  • Custom audiences built on intersections of behaviors
  • Proprietary 2nd Party Data
  • New (cheaper) segments
  • Visual data analysis
  • Target audience validation
Social Analytics
  • Social/Blog/News Listening
  • Measure how conversations change over time
  • Identify Social Influencers
  • Competitive analysis
  • Drive media strategy/plan
  • See actual campaign impact
Contextual Targeting
  • Proprietary Web-crawling
  • Custom Whitelist creation
  • Build incremental reach on relevant sites/ articles
  • Reach Spanish language sites
  • See content sentiment
Audience Intelligence Case Studies
CRM & First Party Data
Programmatic CRM

With more and more brands tapping into programmatic and leveraging the power behind it, there is a growing demand audience for customized programmatic solutions better aligned to each brands’ marketing activities. Rather than asking advertisers to scale their business to match our technology stack, we offer solutions that are right sized for brands that are growing their programmatic investment.

 

What is Programmatic CRM?

By connecting 1st-party data from an advertiser’s CRM to a programmatic media buy, advertisers can now:

  • Uncover New Customers: Find targets that act like your current customers across all marketing channels- increase performance lift over 150%.
  • Have A Personalized Advertising Experience: Customize ads using real-time behavior and data points – drive over 50% higher engagement.
  • Drive Higher Engagement: Send users to the right pages and actions by pinpointing the user’s intent – achieve 6x higher conversion.
 Programmatic CRM with Digilant

 

  1. Manage both CRM data onboarding AND media buying
  2. One vendor = no additional costs for unnecessary infrastructure and middlemen
  3. Integrate data quickly and process audiences with minimal data loss
  4. Audience segments that update with every customer interaction
  5. End-to-end reporting on engagements and conversions
CRM & First Party Data Case Studies
Google Search Whitelists

Digilant’s Search Engine + is a contextual targeting solution that uses an advertiser’s paid keywords to build a whitelist of URLs composed of Google’s top organic search results.

 

Benefits Include:

  • Compliment current SEO and SEM initiatives
  • Target pages that users are already engaged with
  • Use strategically valuable search terms to advertise on sites users are likely to visit after searching

 

Digilant’s Search Engine + enhances the performance of programmatic campaigns by unlocking quality URL’s that rank highest in Google search and uncovering relevant ad placements that competitors are not reaching.

Custom Whitelisting

Digilant’s Page Index custom whitelisting solution curates a customized network of sites and pages – as compared to standard segments and media channels available to everyone – that are meaningful to an advertiser’s brand and overall objectives.

 

Benefits Include:
  • Engage your target audience in hyper-relevant endemic content.
  • Identify, own and target a customized whitelist of URLs based on campaign specific keywords and suitable pages unique to your brand message.
  • Differentiate your overarching contextual strategy by expanding your targeting beyond predefined programmatic channels.
  • Curate whitelists using positive and negative sentiment analysis for advanced blacklisting.

 

Page Index enhances the performance, visibility and productivity of programmatic campaigns by unlocking sites beyond predefined channels and uncovering relevant audiences that competitors are not reaching.

Are you interested in receiving news, articles and updates on programmatic advertising?

Leave your details below to receive periodic updates.